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Your website's AI agent
One agent that answers questions, engages visitors, captures and qualifies leads, recommends the right option, books the meeting, and knows when to fetch a human.
Demo script — replies are pre-written, not generated.
What is an AI website agent?
It's the difference between a website that stores information and a website that has a conversation.
A chatbot
Follows a decision tree somebody drew in advance. It offers buttons. Type something it wasn't expecting and it apologises or loops. It has no idea what your refund policy says unless you typed that policy into a box.
An agent
Reads your actual business content, holds a real back-and-forth, keeps track of what was said, decides what to ask next, and takes an action at the end — creating a lead, booking a slot, escalating to a person.
From your content to a closed enquiry
Straight answers, in your words
The agent pulls from what you've given it and answers in the register you set — formal for a law firm, warm for a clinic, brisk for a B2B buyer.
- Pricing, policies, availability, specifications
- Multi-turn conversations that hold context
- Replies in the language the visitor writes in
- Admits uncertainty instead of inventing an answer
Demo script — replies are pre-written, not generated.
Demo script — replies are pre-written, not generated.
Your 24/7 sales assistant
Most prospects want to know three things before they'll speak to anyone: do you do this, roughly what does it cost, and will it work for me.
- Product and service discovery
- Plan comparison and pricing questions
- Recommendations based on what they've said
- Handling the objections your team hears daily
- Demo, consultation and appointment booking
- Clean handoff to a salesperson with full context
Resolve more questions automatically
The agent takes the repetitive half of your inbox. Your team keeps the conversations where a human actually changes the outcome.
FAQ automation
Hours, delivery areas, policies, timings — answered the same way every time.
Product support
How something works, what's included, what it's compatible with.
Policy questions
Refunds, cancellations, warranties and terms, quoted from your real policy.
Order and service status
Where's my order, when's my appointment — when connected to your systems.
Escalation
Recognises frustration or complexity and offers a person before it becomes a complaint.
Human handoff
Passes the full transcript over so nobody has to explain themselves twice.
Stop treating every visitor as the same lead
A student comparing fees and a parent ready to enrol both hit "Contact us". The agent tells them apart before your team spends an hour finding out.
- Identify intent — browsing, comparing, or ready to buy
- Ask qualification questions — the ones your best rep asks
- Collect contact details — in the conversation, not on a form
- Capture requirements — what they need, by when, at what budget
- Categorise and score — hot, warm, or not now
- Route it — CRM record, sales alert, follow-up sequence
Demo script — replies are pre-written, not generated.
Teach it everything it needs to know
The quality of the agent is the quality of what you feed it. That part is deliberately simple.
Connect your website
Crawl your pages once, then re-sync on a schedule so answers never go stale.
Upload documents
PDFs, Word files, spreadsheets, price lists, brochures, policy documents.
Add FAQs
Paste the answers your team already sends. Exact wording, every time.
Add your catalogue
Products, services, courses, plans or properties with the attributes that matter.
Write instructions
Tone, personality, what to push, what to avoid, when to escalate.
Control the scope
Mark topics off-limits and lock the wording on anything sensitive.
Keep it current
Change a price in one place and every answer updates with it.
Watch the gaps
Unanswered questions land in a queue for you to fill.
Every conversation is customer research
You're already paying for the traffic. The agent tells you what that traffic wanted — which is information your analytics tool can't give you.
- Conversation and lead volume over time
- Conversion rate from chat to qualified lead
- The questions asked most, ranked
- Questions it couldn't answer — your content backlog
- Which products and services get asked about
- Where and why it escalated to a human
- 1Pricing and plans
- 2Availability and timing
- 3Comparison with alternatives
Your AI. Your brand.
Colours, logo, agent name, avatar, welcome message, tone, suggested prompts, screen position, behaviour on mobile, and the languages it speaks.
Connected to where you work
Leads to your CRM, bookings to your calendar, alerts to Slack or Teams, conversations to WhatsApp, and anything else through Zapier, Make, n8n or a webhook.
About the product
Yes. It's one line of JavaScript, so it runs on WordPress, Shopify, Webflow, Wix, Squarespace, Next.js, plain HTML — anything you can paste a script tag into.
Yes. You write the instructions, restrict topics, and mark answers it must never improvise on — pricing and legal wording being the common ones.
Within a conversation, yes — it tracks what's already been said so the visitor doesn't repeat themselves. Returning visitors can be recognised if you enable it.
Your dashboard first, then wherever you send it: HubSpot, Salesforce, Zoho, a Google Sheet, an email, a Slack channel, or your own endpoint via webhook.
See what it says to your visitors.
Connect your site, ask it a few questions, and decide from there.