Convert 30% more enquiries
into admissions.

I used to spend Sundays calling back old enquiries from a notebook. Minilytic does the chasing now — and it does it the same evening the enquiry comes in, which is the part I could never manage. Admissions are up about a third since January.

The automatic WhatsApp fee reminders paid for the whole subscription in the first week. Parents get a nudge three days before the due date, nobody feels chased, and I stopped being the bad guy who has to phone about money.

Earlier I genuinely could not tell which counsellor was working and which was coasting. Now I open one dashboard and see follow-up counts and conversions per person. That single screen changed how I run the place.

We run four branches and every Monday used to start with me reconciling four different Excel sheets that never agreed. Consolidated reporting killed that meeting entirely. I get one number I trust before I finish my chai.

My worry was that my staff wouldn't touch new software — two of them still resist smartphones. They picked it up in one sitting because it looks like the enquiry register they already knew. That was the whole battle, honestly.

Admission season used to mean walk-ins we forgot to log and parents who never got a call back. This year not one enquiry went unanswered. Same team, same ad spend — we just stopped leaking the leads we had already paid for.